The German technology market has seen stable and meaningful growth in recent years, strengthening itself as a global technology leader.

With leadership in the fields such as AI Research, Fintech, and Cleantech, and the center of innovation from Munich to Berlin, Germany helped lead the future of the software.

In October 2024, Pendo opened the door to his Munich office. Today, we launched the next big step in our commitment to global growth: The Pendo Platform is now available in German.

This marks more than just a translation. Conversely, this is a major milestone in our growth journey – giving users a more personal, relevant, and smooth pendo experience.

This interesting update is part of our wider Summer release 2025Packed with new innovations designed to help companies improve their software experience management.

Creating original experience, not just translation

Making dendo available in new language is not just about translation. This is about the wise design and distribution for our users.

Through internationalization (Building Pendo to support various languages ​​and regions), and Localization (Adapting Pendo to a Certain Culture and Context), we ensure that every global user has an adapted and relevant experience that feels as made for them. The efforts of these two branches ensure that we holistically create wise and attractive experiences for our global customers.

We launched this intentionally, starting with the highest impact area of ​​the Pendo Platform:

  • Login experience
  • Page
  • Feature
  • Track the event
  • Details of visitors and accounts

Why Germany, and why now?

The German IT sector does not only compensate for global trends, it also regulates it. In 2025, the German IT Service Market was valued US $ 75.5 billionand that number is expected to rise to US $ 88.9B in 2030. The initiative supported by the government such as Gaia-xIncreased funding for AI research, and rapid growth of technology startups creates one of the most enthusiastic and innovative ecosystems in Europe.

Technology technology such as SAP, Siemens, and Bosch formed this future, and now, Pendo is proud to be a part of it. As our German customer base grows, as well as requests for tools to improve and optimize software experiences. Our customers need to understand their users so that they can optimize and provide a correct product experience -extraordinary, and Pendo helps them fulfill that promise.

What’s Next For Pendo: Spain, Portuguese, and France

We recently localized the platform to Japan, studying it here. Furthermore, we expanded this effort to include Spain, Portuguese and France when we deepened our commitment to the success of our global customers.

See complete Summer release To see what is new to you and why Pendo is a leader in software experience management.

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